COP29, held in the vibrant city of Baku, Azerbaijan, was more than just a global climate summit; it was a melting pot of ideas, innovation, advocacy, and collaboration. FS Media Agency had the unique honor of having a dedicated cubicle at the media center, providing us with unparalleled access to cover the entirety of the two-week-long conference.
With delegates, negotiators, NGOs, media, and youth climate champions gathered from across the globe, the conference served as a defining moment in the push toward actionable climate solutions. FS Media was on the ground, capturing real-time moments from the official negotiations, high-level plenary sessions, side events, and spontaneous activist-led campaigns that brought energy and urgency to the summit.
A highlight of our coverage was the inspiring COP29 Bike Ride, led by the Isisa Foundation in partnership with the Azerbaijan Cycling Federation and the official COP29 Bike Ride initiative. This event showcased the power of global youth collaboration and community-driven climate advocacy. Cyclists from Kenya, France, The Netherlands, Turkey, and Azerbaijan pedaled in solidarity to amplify the message of sustainability and climate resilience.
The bike ride was more than symbolic; it was strategic. Riders carried climate policy briefs and community messages gathered from grassroots engagements across Kenya and Europe. These were handed over to negotiators and dignitaries in a symbolic call to integrate community voices into global climate discourse. FS Media documented every aspect from the pre-ride briefings, cross-cultural exchanges, and community events, to the ceremonial handover at the conference.
Our team also covered the negotiation process intensively. From finance talks and climate adaptation discussions to just transition dialogues and Article 6 rulebook negotiations, FS Media ensured timely updates, insightful summaries, and in-depth interviews with experts and country representatives. Our live social media coverage, daily digests, and behind-the-scenes insights kept our audiences back home informed, engaged, and connected to what was unfolding in Baku.
COP29 was also a testament to the growing relevance of strategic communication in shaping environmental narratives. As part of our broader mission, FS Media hosted micro-interviews with African delegates, youth activists, and policymakers, shedding light on Africa’s climate priorities and the urgent need for climate justice. These conversations helped amplify voices that are often underrepresented in global forums.
As FS Media returns from Baku, we bring with us lessons, stories, and renewed commitment. Our presence at COP29 reaffirmed our role not just as storytellers, but as facilitators of impact. With climate change at the heart of global agendas, we stand ready to continue using our media and communication expertise to drive change, shape opinion, and spotlight the stories that matter most.
To everyone who followed our coverage, thank you. The journey does not end here. Follow FS Media for ongoing features, post-COP29 analysis, and interviews with key changemakers as we build toward a greener, more resilient future.
